Terms and Privacy

If you have questions about this Privacy Statement, our privacy practices, or would like to update your information or preferences, please contact us:

• Online: our Contact Us page
• Phone: (913) 384-7390

We may collect the following categories of personal information:

• Contact information (such as name, email address, mailing address, and phone number)
• Business information (such as job title, department, and organization)
• Payment and billing information
• Shipping information
• Account credentials (such as username and password)
• Content and user submissions (such as uploaded files, images, assessments, feedback, and comments)
• Information related to our interactions with you, including purchases and use of our products and services
• Product interests, preferences, and engagement with our services
• Technical information recorded automatically when you sign in to or act on your account, or when you use our software products (such as IP address, browser, and operating system or device type)
• Records of account and transaction activity — for example sign-ins, purchases, refunds, subscription changes, and license redemptions — which we keep as an audit and fraud-prevention record, together with the date, time, and the technical information listed above
• Usage information from our software products and simulations, such as which features and exercises are opened and how long sessions last, which we use to understand and improve how the products are used

For individuals located in the European Economic Area (EEA), personal data includes any information that can identify an individual, directly or indirectly.

We process personal information for the following purposes, as permitted by applicable law:

Customer Relationship Management

• Process transactions and fulfill orders
• Create, manage, and maintain user accounts
• Respond to inquiries and provide customer support

Communications and Marketing

• Provide information about our company, products, and services
• Send updates, newsletters, product announcements, and promotional communications
• Tailor what we send you to the products you own, have purchased, or have shown interest in

Operations, Product Analytics, and Security

• Operate, maintain, and improve our websites, products, and services
• Monitor performance, troubleshoot issues, and enhance security
• Analyze how our software products and simulations are used, and generate aggregated statistics, so we can improve them
• Keep an audit record of account and transaction activity — including the IP address and the browser or device used — to secure accounts, detect and investigate fraud, and resolve payment disputes and chargebacks
• Browsing our website while signed out is not recorded against you: these records begin when you create an account, sign in, or act on your account, and we do not build advertising or behavioural profiles of website visitors

Recruitment

• Evaluate employment applications and communicate with candidates
• Manage recruiting activities and related recordkeeping
• Comply with applicable employment and reporting requirements

Legal and Compliance Obligations

• Comply with applicable laws, regulations, and governmental requests
• Protect our rights, property, users, and business operations
• Enforce our agreements, policies, and terms of use

Research and Product Development

• Develop new products, features, and services
• Improve product functionality, user experience, and educational outcomes
• Conduct research and analysis using aggregated or de-identified information where appropriate

Where required by applicable data protection laws, including the GDPR, we process personal information only when we have a valid legal basis to do so, including:

• Your consent
• Performance of a contract with you
• Compliance with a legal obligation
• Our legitimate business interests, provided such interests do not override your rights and freedoms

Where processing is based on your consent, you may withdraw that consent at any time. Depending on the nature of the request, withdrawing consent may limit your ability to access certain products, services, or features.

We treat personal information as confidential and do not sell, rent, or trade it to third parties. We may disclose personal information only as described in this Privacy Statement or as otherwise permitted by law. We may share personal information with:

• Service providers that assist us in operating our website, products, and services, including hosting and infrastructure, customer support, communications, and payment processing
• Professional advisors, auditors, and legal representatives when necessary
• Government authorities, regulators, or law enforcement agencies when required by law or legal process
• Third parties involved in a merger, acquisition, financing, reorganization, or sale of all or part of our business
• Other parties when you have provided your consent or directed us to do so

We may also disclose information when necessary to protect our rights, property, security, users, or business operations.

Mobile information, including mobile phone numbers and SMS opt-in consent, will not be sold, rented, shared, or disclosed to third parties or affiliates for marketing or promotional purposes. SMS opt-in consent is specific to communications from ACADENTAL, Inc. and will not be transferred to third parties or affiliates for their own marketing purposes.

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction. While we strive to protect personal information, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Your personal information may be processed or stored in countries other than the country in which it was collected. When we transfer personal information across borders, we implement appropriate safeguards designed to protect that information and comply with applicable data protection laws. Where required by law, you may request additional information regarding the safeguards used for international data transfers by contacting us.

Your personal information will be retained for the duration of our business relationship and for a period of time thereafter as required by applicable local law or where we have a legitimate and lawful purpose.

Depending on your location and applicable law, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Restrict or object to certain processing activities
• Withdraw consent where processing is based on consent
• Request a copy of your personal information
• Lodge a complaint with a relevant data protection authority

To exercise any of these rights, please contact us through the contact form on our website and include "Privacy Rights Request" in the first line of your message. We may request additional information to verify your identity before processing your request.

Certain features of our website, products, or services may allow users to post content that can be viewed by others. Please use caution when sharing personal information in public or shared areas. Do not post personal information about other individuals without their consent.

Our website, products, or services may contain links to third-party websites. We are not responsible for the privacy practices, content, or security of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

We may update this Privacy Statement from time to time. Any changes will be posted on this page with an updated "Last Updated" date. Your continued use of our website, products, or services after changes are posted constitutes acceptance of the updated Privacy Statement.

We use a small number of first-party cookies and similar device storage to operate our website and to support the features you ask for, such as signing in, keeping your shopping cart, and showing the right region. We do not use advertising or profiling cookies, and we do not use third-party analytics or tracking services on our website.

Cookies are small text files stored on your device when you visit a website. Most web browsers allow you to manage or disable cookies through browser settings. Please note that some features of our website, products, or services may not function properly if cookies are disabled.

The cookies we set are:

• Sign-in and account session
  Keeps you signed in and identifies your account to our commerce and licensing services. Set only after you sign in; expires after 7 days or when you sign out.
• Sign-in security (sso_state, sso_verifier, sso_return_to, sso_sync, sso_silent)
  Protects the sign-in exchange against interference, returns you to the page you started from, and stops a failed sign-in from retrying in a loop. Set only around signing in or out, and discarded shortly afterwards.
• Single sign-on indicator (aca_sso, sso_uid)
  Lets our related sites recognise that you are already signed in, so you are not asked to sign in again. It holds a one-way, irreversible marker derived from your account identifier — not your name, email address, or password. Shared across our subdomains; expires after 30 days or when you sign out.
• Shopping cart (_medusa_cart_id)
  Remembers the contents of your cart between visits. Set when you first add an item; expires after 7 days.
• Shipping region (aca_region)
  Stores a two-letter country code so we can show the correct pricing, availability, and shipping options. Expires after 7 days.
• Page delivery (_medusa_cache_id)
  A randomly generated value used only to keep one visitor’s cached page data separate from another’s. It is not used to identify, profile, or track you, is never shared, and expires after 24 hours.
• Access gate (login_unlock)
  Used only during periods when sign-in is limited to invited users. It records that you followed a valid access link, so you are not asked for it again. Expires after 30 days.

We also store a small amount of information in your browser’s local storage to remember things you have asked us to remember — for example your recent searches on our site, and work in progress in our product tools. That information stays on your device.

Where our pages embed content or services provided by other companies, those companies may set their own cookies when that content is used. On our website this is limited to product videos, which load only after you choose to play one and which we serve through YouTube’s no-cookie playback domain, and to our payment provider’s software on checkout pages. Their use of information is governed by their own privacy policies.

You can control cookies through your browser settings. For more information about managing cookies, please consult your browser’s help documentation.

1. Every cookie described above is either strictly necessary to deliver a part of the website you have asked for, or stores a preference so the site works the way you expect. We do not set advertising, profiling, or third-party analytics cookies, so we do not ask you to accept a cookie banner.
2. If we introduce cookies or similar technologies that are not strictly necessary, we will ask for your consent before placing them on your device, and we will give you a way to change or withdraw that choice at any time.
3. You may block or delete the cookies described above at any time through your browser settings. Please note that doing so will prevent you from signing in, and may stop other parts of our website, products, or services from working.

California residents may have certain rights regarding their personal information under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), including the right to:

• Know what personal information we collect, use, disclose, or share
• Request access to or deletion of personal information
• Request correction of inaccurate personal information
• Limit certain uses of sensitive personal information, where applicable
• Exercise these rights without discrimination

To submit a privacy rights request, please contact us using the information provided in this Privacy Statement.